Automated driving is a disruptive technology which opens the door to future multi-billion markets providing business opportunities to value chains in automotive and semiconductor industry.The European industry has leading competitive strength in the development and manufacturing of highly reliable electro-mechanical systems. In order to preserve this capability Europe needs to setup European standards for high level control such as real-time computing or big data processing. In order to respond on the global challenge AutoDrive has gathered Europe’s leading semiconductor companies, suppliers, OEMs, and research institutes committed to create a pan-European eco-system, which has the critical mass to initiate standards and provides the components and subsystems for automated driving. Currently, even the most sophisticated vehicle automation technology on the road is not able to surpass human driving capabilities – especially considering context awareness in any situation. Moreover, there is no common agreement on quantifiable dependability measures which hardware and embedded software have to achieve to allow safe automated driving for SAE Levels 3-5. AutoDrive aims for the design of (i) fail-aware (self-diagnostics), (ii) fail-safe, (iii) fail-operational (HW and SW redundancy) electronic components and systems architecture that enable the introduction of automated driving in all car categories. AutoDrive results will significantly contribute to safer and more efficient mobility. It will raise end-user acceptance and comfort by supporting drivers in highly challenging situations (active safety) as well as in regular driving situations. Combining both will reduce the number of road fatalities especially in rural scenarios and under adverse weather conditions. AutoDrive will contribute to Europe’s Vision Zero and to improved efficiency. This will sustain Leadership and even grow the market position of all AutoDrive partners.